Source: Baltimore Sun
The Tomomasu company of Japan once made a non-alcoholic drink for kids chock full of the guarana (twice the caffeine of coffee), with enough kick to have the little ones running up the walls.
It didn't sell very well, so they put it in a brown bottle and changed the name to Kidsbeer.
Whoosh ... turning your kid into a kinder-meth-head is much more attractive when it seems like you're getting them drunk. All the chore-doing benefits of kiddie Red Bull combined with the gateway drug priming for later alcoholism.
Phhhhhttt just give kids real beer. It's better for them.