Monday, January 5, 2009

Maternity Insanity? Japan's Baby Inboard Campaign

Source: Japanorama

Japan has taken the "Baby On Board" trend and backed it up a little - now pregnant women can call attention to their delicate conditions with Maternity Marks.

What's a "Maternity Mark" and why are Japanese women wearing them? The government-sponsored campaign seeks to identify pregnant women so that they can receive special attention when traveling.

It's actually a very thoughtful move, as women especially in the later stages of pregnancy move slower and need more space - a real consideration if you've ever used Japan's trains, planes and buses at peak commuting times.

Great idea. This would make pregnant women extremely special and you always have to get out of the way!

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