They are young, earn little and spend little, and take a keen interest in fashion and personal appearance -- meet the "herbivore men" of Japan.
Author and pop culture columnist Maki Fukasawa coined the term in 2006 in a series of articles on marketing to a younger generation of Japanese men. She used it to describe some men who she said were changing the country's ideas about just what is -- and isn't -- masculine.
"In Japan, sex is translated as 'relationship in flesh,'" she said, "so I named those boys 'herbivorous boys' since they are not interested in flesh."
Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.
The term has become a buzzword in Japan. Many people in Tokyo's Harajuku neighborhood were familiar with "herbivore men" -- and had opinions about them.
Shigeyuki Nagayama said such men were not eager to find girlfriends and tend to be clumsy in love, and he admitted he seemed to fit the mold himself.
"My father always asks me if I got a girlfriend. He tells me I'm no good because I can't get a girlfriend."
Midori Saida, a 24-year-old woman sporting oversized aviators and her dyed brown hair in long ringlets, said "herbivore men" were "flaky and weak."
"We like manly men," she said. "We are not interested in those boys -- at all."
Agreed. Women like to feel secure and even though I don't need a manly man, I just need a normal guy that is confident about themselves. Someone who can be my companion. I don't want a guy with no confidence what I have to babysit all the time.
It's also strange how it says they don't like to spend money but have a keen interest in fashion and appearance. That costs money!
Confident, assertive men are the biggest turn on. Why would I want a guy that is afraid of himself?