
Where did it all go wrong?
Nisan didn’t mean to fall in love with Nemutan. Their first encounter — at a comic-book convention that Nisan’s gaming friends dragged him to in Tokyo — was serendipitous. Nisan was wandering aimlessly around the crowded exhibition hall when he suddenly found himself staring into Nemutan’s bright blue eyes. In the beginning, they were just friends. Then, when Nisan got his driver’s license a few months later, he invited Nemutan for a ride around town in his beat-up Toyota. They went to a beach, not far from the home he shares with his parents in a suburb of Tokyo. It was the first of many road trips they would take together. As they got to know each other, they traveled hundreds of miles west — to Kyoto, Osaka and Nara, sleeping in his car or crashing on friends’ couches to save money. They took touristy pictures under cherry trees, frolicked like children on merry-go-rounds and slurped noodles on street corners. Now, after three years together, they are virtually inseparable. “I’ve experienced so many amazing things because of her,” Nisan told me, rubbing Nemutan’s leg warmly. “She has really changed my life.”
Nemutan doesn’t really have a leg. She’s a stuffed pillowcase — a 2-D depiction of a character, Nemu, from an X-rated version of a PC video game called Da Capo, printed on synthetic fabric. In the game, which is less a game than an interactive visual novel about a schoolyard romance, Nemu is the loudmouthed little sister of the main character, whom she calls nisan, or “big brother,” a nickname Nisan adopted as his own when he met Nemu. When I joined the couple for lunch at their favorite all-you-can-eat salad bar in the Tokyo suburb of Hachioji, he insisted on being called only by this new nickname, addressing his body-pillow girlfriend using the suffix “tan” to show how much he adored her. Nemutan is 10, maybe 12 years old and wears a little blue bikini and gold ribbons in her hair. Nisan knows she’s not real, but that hasn’t stopped him from loving her just the same. “Of course she’s my girlfriend,” he said, widening his eyes as if shocked by the question. “I have real feelings for her.”
According to many who study the phenomenon, the rise of 2-D love can be attributed in part to the difficulty many young Japanese have in navigating modern romantic life. According to a government survey, more than a quarter of men and women between the ages of 30 and 34 are virgins; 50 percent of men and women in Japan do not have friends of the opposite sex. One of the biggest best sellers in the country last year was “Health and Physical Education for Over Thirty,” a six-chapter, manga-illustrated guidebook that holds the reader’s hand from the first meeting to sex to marriage......rest of the story
Young women are flocking to significant landmarks from the Warring States period, and college girls are buying up samurai-themed products. Sales of historical books are up, and there have been efforts to revive the publication of paperbacks on warlords. Behind this craze is the surge in "reki-jo" or "history girls." But why now?
On weekends, Jidai Shobo, a bookstore specializing in historical books in Tokyo's Chiyoda Ward, is packed with groups of young women. Most of the shop's customers were men when it first opened in February 2006, but by last year, half were women, of which around 90 percent are in their 20s and 30s.
Stationery and mobile phone accessories with family crests of feudal lords line the shelves, with figurines of Sanada Yukimura, the most popular of the warlords, and others also for sale. "I like Kato Kiyomasa," says customer Izumi Sekine, 34, of a warlord who served the shogun Tokugawa Ieyasu. "There's an almost picture-perfect masculinity about him."
In August 2008, the Kojuro Plaza opened in the city of Shiroishi in Miyagi Prefecture, home of Katakura Kojuro, a senior retainer of the 17th century warlord Date Masamune. Sales of Kojuro-related goods subsequently exceeded 100,000 yen on some days. Visitors to Shiroishi Castle during the week-long holiday in May jumped to 135 percent compared to the previous year, and most recent visitors have been young women, according to city officials. The tourist center in Ueda, Sanada Yukimura's hometown in Nagano Prefecture, has also enjoyed a jump in sales......more