Ramen shop closes; too popular

Source: Daily Yomiuri

A ramen shop where customers line up for hours to eat a bowl of noodles has decided to close its doors. The reason: customers line up for hours to eat their noodles.

Rokurinsha in Shinagawa Ward will close on Aug. 29 in response to repeated complaints from neighbors about customers blocking traffic, smoking on the street and talking loudly. "We don't want to cause any more problems for our neighbors," the shop said.

Rokurinsha, a six-minute walk from JR Osaki Station and located on a shopping street next to a residential area, opened in April 2005. Its tsuke-men, thick noodles dipped in a rich sauce, has attracted ramen-lovers and the media, and has been featured several times in magazines and on TV. As soon as the shop opens, a line starts to form.

According to Matsufuji Shokuhin, a company based in Chiyoda Ward, Tokyo, that runs Rokurinsha, the line stretches to about 100 people on weekends, and waiting times of two hours are common. The thick noodles take longer to boil, exacerbating the long waits.

The shop has tried to solve the problem by opening early, or changing the way customers line up, but failed to come up with a good solution.

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Failed to come up with a good situation? They failed to do the most basic thing when things are going well, sometimes too well.

JACK up the price! Find out who your real loyal customers are! If the noodles are really good people will still come and if people leave because it's too expensive then no more lineups!

Come on Japanese people, be business saavy!