I've done marketing before and even on my worst and most evil-thinking days I couldn't even think of a idea like this. This is just pure evil.
Jiang Chengpu, the creative director behind the ad, says the aim was to catch people's attention, not to terrify them.
"We are making fun of the depressing stock market here. And the place the mannequin is hanging is right next to the stock index line," he said.
People committing suicide because of the stock market is no laughing matter. The stock market seems to crash every decade and I know many sad stories of people losing it all and committing suicide.. sometimes even murder-suicide!
In a reference to the global financial crisis, it reads: "It's better to invest money here than put it into the stock market."
All of sudden the ING "SAVE YOUR MONEY" ads don't seem so bad.